Urban Decay announces a summer 2016 lipstick release to
replace the prestige beauty brand’s existing lip products.
May 5, 2016 – Cult beauty brand Urban Decay has announced
the release of 100 new lipsticks through an
exclusive story on Refinery29. Famous for many of their high quality
products and huge shade selection, the release will coincide with a line of 50
new, matching lip pencils.
Urban Decay’s new Vice collection will replace all other
lipsticks currently sold by the brand. The new collection will include 74 new
shades in addition to reformulated versions of its most popular shades—some of
which are currently in stores, and some of which are discontinued. Of
particular note is the return of the shade Gash, which was discontinued and had
to be resurrected as an online-only product when customers demanded its return.
Now, it and some other old favorites will be back in stores with an improved
formula.
All of the lipsticks will be available on June 5, 2016. The
Vice line will include 6 different finishes: Mega Matte, Comfort Matte, Cream,
Metallized, Sheer, and Sheer Shimmer. Concurrent with this release, 50 new lip
liners were created to match the new colors and consistencies of the lipsticks.
Though the price of the lip liners is yet unknown, each tube of the Vice
lipsticks will retail at $17. At this time, three of their current lipstick
lines (Revolution, Matte Revolution, and Sheer Revolution) are being offered at
half price in preparation for the Vice release.
Urban Decay, owned by parent company Loreal, has been an
industry leader in prestige cosmetics for over 15 years. Well known for their
eyeshadow palettes, award-winning eye pencils, and makeup setting sprays, they
have always provided consumers with consistently high-quality products in a
wide range of colors and finishes.
Emma, Beauty Junkie
Urban Decay Customer Service: 1 (800) 784-8722
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